App Store keyword research tool workflow
Choose iOS, enter one seed term, then shortlist App Store keyword ideas by demand, difficulty, and next action.
Free toolsKeyword Generator
Free ASO keyword tool
Free ASO keyword tool for App Store and Google Play
Enter one seed keyword and sort ideas by demand, difficulty, and intent.
Preview
Keyword flow
Input
Seed
App Store Play
fitness tracker
United StatesEnglish
Expand
fitness trackerlive
fitness tracker forlive
fitness tracker freelive
fitness tracker alive
Output
42 ideas
fitness tracker for women
Long tail
fitness tracker free
Head
fitness tracker app
Category
workout tracker no equipment
Long tail
Export keyword
"fitness tracker free"
Seed
Enter seed
Keyword generator
Generate keyword ideas
Enter a seed keyword, then sort the result by demand, difficulty, and intent.
1Enter seed
2Review scores
3Export CSV
Sample ASO keyword ideas
This free ASO keyword tool should make the next metadata test obvious before you export anything.
| Item | Demand | Difficulty | Intent | Next action |
|---|---|---|---|---|
| habit tracker | Medium | Category | Test in subtitle | |
| daily habit tracker | Low | Long tail | Use in description | |
| habit tracker free | Low | Transactional | Add to keyword list |
How this ASO keyword tool works
The tool expands one seed through store autocomplete, then labels each keyword so an indie developer can choose a practical shortlist without reading a long SEO guide.
- Autocomplete expansion finds real App Store and Google Play query variants from one seed.
- Demand score reflects how often a term appears across useful prefixes and store signals.
- Difficulty estimates how hard the top visible apps may be to outrank.
- Intent labels separate broad category terms, long-tail terms, brand terms, and action terms.
Workflows
Use the keyword list before rewriting metadata.
Keep the page short, but make every score understandable enough to trust.
Google Play keyword tool workflow
Choose Android to inspect Google Play autocomplete behavior and find terms that fit title, short description, and full description.
App store keyword planner output
Export a focused keyword list for spreadsheets, content planning, or a metadata test before your next release.
Scores
What demand score and difficulty score mean.
Use the scores to reduce choices. Do not treat them as exact monthly search volume.
What demand score means
Demand is a relative signal from store autocomplete frequency and available popularity data. It helps you compare keywords inside the same app category.
What difficulty score means
Difficulty estimates competitor pressure from the visible apps behind a keyword. Favor useful terms where demand is acceptable and difficulty is lower.
What to do next
How does the free ASO keyword tool work?
Enter a seed keyword and the tool queries the live App Store autocomplete endpoint (MZSearchHints) and Google Play suggest endpoint with 35 prefix variations — a–z plus modifiers like free, best, for, vs, without. It collects every suggestion that surfaces, deduplicates, then scores each by demand and difficulty.
What is the demand score?
For iOS, demand uses Apple Search Ads Popularity (0–100) when our Search Ads credentials are configured — that is the same signal Apple shows advertisers. Otherwise demand is computed from how often a term surfaces across autocomplete prefixes. For Android, demand is autocomplete-frequency based.
How is keyword difficulty calculated?
For both stores, difficulty is estimated from the review count of the top 10 ranking apps. iOS uses iTunes rating counts; Android pulls full app details from Google Play. Established apps with many reviews make a keyword harder to break into. The score is log-scaled so small differences in review counts map to small differences in difficulty.
Do I need an account to use the keyword tool?
No account is required. You get 5 free searches per day. Enter your email to unlock 25 additional daily searches and CSV export.
Does this work for both App Store and Google Play?
Yes. Select iOS for App Store keywords or Android for Google Play keywords. Each platform pulls from its own autocomplete data source for accurate, store-specific results.
Track these keywords over time — not just today.
Free Tools answer one question once. Developer plan ($9.99/mo) tracks rank history, schedules daily refreshes, and flags keyword movement in your workspace. Same data your REST + MCP integration reads from. Cancel anytime.