Interactive checklist
Check the ASO basics across metadata, visuals, ratings, freshness, and localization.
Free toolsASO Checklist
Free ASO checklist 2026
App store optimization checklist for every app update
Check metadata, keywords, visuals, ratings, freshness, and localization before release.
ASO checklist
Check your listing
Mark what is done, see the score, and export the result.
1Review items
2Track score
3Export
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Guide
Use the ASO checklist before every app update.
Keep the interactive checklist first, then use these short guide blocks to understand each release check.
Saved progress
Progress stays in your browser so you can finish the review later.
Export checklist
Download the score card or PDF when you need to share the review.
Checklist sections
App store optimization checklist categories.
These sections keep SEO copy crawlable without making the page feel like a long article.
Start with keyword research
Choose a small set of primary and secondary keywords before editing title, subtitle, keyword field, or description.
Title, subtitle, and short description checklist
Keep the strongest term near the front, avoid repetition, and make the listing readable before adding more keywords.
iOS keyword field checklist
Use the App Store keyword field for concise terms, avoid spaces after commas, and do not repeat words already in title or subtitle.
Google Play description checklist
Use natural keyword coverage in short and full descriptions, then check whether the first lines explain the app quickly.
Screenshots, icon, and conversion assets
Show the core benefit in early screenshots, keep claims readable, and make the icon consistent with the app category.
Ratings, reviews, and update freshness
Check rating quality, review themes, update cadence, and whether the latest release notes support the current metadata promise.
Localization checklist
Confirm market priority, translated metadata, localized screenshots, and QA before expanding the listing to a new locale.
Quarterly ASO audit checklist
Repeat the app store optimization checklist every quarter or after a major feature, keyword, or screenshot change.
What to do next
What does the ASO checklist cover?
The checklist covers 26 ASO best practices across 8 categories: title, subtitle, description, keywords, visual assets, ratings and reviews, update freshness, and localization.
Is the ASO checklist free?
Yes, the interactive checklist and score card export are completely free with no signup. Enter your email only if you want to download the PDF version.
Does my progress save between sessions?
Yes. Your checked items are saved in your browser localStorage. When you return to the page, your progress is restored automatically.
Can I share my checklist score?
Yes. Download the score card as a PNG image or share your completion percentage directly on X (Twitter) with one click.
Does this checklist work for both App Store and Google Play?
Yes. The checklist covers ASO best practices that apply to both platforms. Some items note platform-specific differences like iOS keyword field vs Android description keywords.
Auto-track every checklist item as it changes.
The list is a one-time snapshot. Developer plan ($9.99/mo) watches your listing daily and flags any item that breaks — keyword density drift, title length, screenshot count. Cancel anytime.